Using people counting data will provide you with information to base your business decisions on solid metrics; capture more buying opportunities, improve customer service and manage occupancy.

Access to this kind of data will provide myriad benefits:

• Immediately identify the impact of specific marketing activities by the number of people entering sites in each region, and adapt advertising spends accordingly
  
• Use multiple counters to view how many people enter different zones in a single site
  
• Advise site managers on effective staffing levels at time of varying occupancy – improve customer service and reduce staff costs
  
• Schedule maintenance activities when customer numbers are typically low
  
• Identify how the introduction of new product lines or services affect footfall
  
• Identify high performing stores and determine the reasons for their success
  
• Identify stores where more sales training or product knowledge might be required & share best practice between stores backed up by statistical evidence
  
• View live occupancy counts
  
• Assess conversion rates (sales / number of potential customers)
  
• Assess daily / weekly / monthly and annual trends in visitor numbers.

Using our web based solution RECAP will give you a dashboard view of your business footfall, facilitating web enabled queries and reporting:

• Automatically see total and average footfall to date
  
• Interrogate the data to see footfall over any given period
  
• Compare a given period over a number of years with statistics & graphs
  
• Automatically highlight bank holidays, standard school holidays
  
• Input journal entries detailing on your own special events & marketing activities and use these as short-cuts to compare one special event with another
  
• Upload sales data to see sales conversion rates online
  
• Input the number of staff working
  
• View and compare different parameters (E.g. occupancy, footfall, dwell time.) for each zone or period.