Why Count People?

In today's competitive market optimal utilisation of every resource is essential. Although traditionally businesses have resorted to manual counting, it is a well-known fact that human errors seriously affect accuracy - as manual counting is a repetitive and tedious task. Automatic counting provides the benefit of consistent accuracy and can be used 24/7 all year round.

There are three main reasons for counting people;

• Firstly for safety, in order to ensure that occupancy levels for licensed premises do not exceed the authorised limit
• Secondly for generating market intelligence, to provide some accurate input into your sales and marketing activities
• Thirdly to maximise efficient staffing levels, achieving the right staff/customer ratio to improve sales conversion rates in retail settings, and achieve improved customer care in other environments.

Benefits: RECAP allows you to

• Assess conversion rates (sales / number of potential customers)
• Immediately identify the impact of any marketing activities by the number of people entering stores in each region, and adapt advertising spends accordingly
• Advise retailers on effective store staffing levels at times of varying of occupancy – increase sales and reduce staff costs
• Allow stores to schedule none-sales related activities for times when customer numbers are typically low e.g. stock taking / ordering / changing displays, training etc.
• Identify how the introduction of new product lines affects footfall in stores
  – or how limited supply of a product might be affecting sales
• Assess daily / weekly / monthly trends in customer numbers
• Identify high performing stores allowing you to determine the reasons for their success
• Identify stores where more sales training or product knowledge might be
  required
• Share best practice between stores backed up by statistical evidence.